In regards to the new bus shelter contract which includes digital advertising screens
In the Borough’s correspondence and on the myjourneywokingham.com website in regards to the new bus shelters with digital advertising screens it says the Council receives ‘a proportion of the income made by any advertising’ shown at the shelters with the screens.
The original proposal for these shelters said a proportion of the material shown on the screens would be local information and advertising for local businesses.
Under the Freedom of Information Act, I would like to request the following information:

1. What proportion of the income from the advertising screen will Wokingham Borough Council receive?

2. Approximately how much money does this equate to per annum?

3. What proportion of the screen time will be given to local information and advertising local businesses?

4. What restrictions are there within the contract in relation to advertising on your bus shelters – for example, are there any industries or topics that cannot be advertised?

5. Will Wokingham Borough Council put a comprehensive Advertising and Sponsorship Policy in place to cover the advertising on bus stops. For example, restricting high fat, sugar and salt (HFSS) products and products related to the fossil fuel industry (flights, cars, petroleum companies) from being shown?

6. Who within Wokingham Borough Council is responsible for policies relating to the control of outdoor advertising within the Borough?

This is a duplicate request, please see WBCIR:19087